Archive | December, 2012

Setting the record straight.

20 Dec

Highroller’s location in downtown Fayetteville has been a destination for Northwest Arkansas Cyclists since 1972.

thursday ride 015

Over the past several years, however, the rumor mill has been churning out stories of a move North for the Highroller crew. Most of these stories were humorous to us because they were all pure fiction. Now, as our 40th year of business rumbles to a close it is time to set the record straight. We are very excited to announce that we are finally doing it.

plans 002

In the summer of 2013 Highroller will be opening a second location in Rogers. That’s right folks, it is true. So many of our customers live and work in that area that it just makes sense for us to expand our operations. Our location is going to be conveniently located off 540 and have easy access to the bike trail. Highroller 2.0 is currently a wooded lot across from the Toyota dealership, but ground is being broken as you read this post.

plans 003

Our building will be much larger than our current space so we will be a less cramped. The new space will allow us to carry the full Specialized lineup that Arkansas cyclists love. We will also be able to offer a better apparel selection. We will have a much larger area to dedicate to BG Fits and a small customer lounge from which events and rides will be hosted from the shop on a regular basis. All these things about the new location are great, but they don’t mean much without the legendary service and knowledge that Highroller is known for. The same competency, expediency, and professionalism found in the current location will be our claim to fame in Benton Co. as well. Staffing the new location will be an adventure in and of itself. We will be bringing a few familiar faces from the Fayetteville store and there will also be a few other familiar faces that you may recognize from the cycling community at large.

We could never do this without the support of our loyal customers. As more information becomes available we will keep you up to date on the latest. We look forward to the future and the new challenges that await us at our new location.

In the meantime we are having a 40th anniversary party for the shop. Check out the event page on Facebook for more info.

Thanks for reading,
The Highroller Staff